Independent Communication Research

Contact ICHCA Secretariat
Contact Researcher Jeanette Krijnen

Value HSSE? Your Voice Is Needed in This Independent Research!

To you, Valued ICHCA Member and/or HSSE Professional,

ICHCA, dedicated to serving HSSE professionals like you in the cargo handling domain, is on a mission:
tailor communication, ensuring safety alerts and messages resonate with your preferences and facilitating adequate readability and swift actions if needed.

This research aims to illuminate how messages can be refined to match the communication preferences of HSSE professionals, recognising that tailored messaging can enhance readability and engagement. The objective is twofold: to discover the writing communication preferences and to investigate if there is a correlation with character traits among the HSSE audience, to ascertain communication preferences.”

Research Goals

  • Primary Aim: Determine the representation of Keirsey temperament types in the HSSE & Quality domain and understand their brand communication preferences.
  • Secondary Aim: Uncover the link between temperament, the preferred communication style, and the level of engagement.

Why Should You Contribute?

  • Impact through participation: Contributing to transformative research to adapt communication within the Occupational Safety and Health audience to tailor digital messages to their communication preferences.
  • Efficiency through resonating writing style – The goal of adapting the communication style according to preferences is to enhance readability through resonance.
  • Opportunity –  Gaining insight into character-trait based communication preferences, ICHCA  can enhance safety messaging, thereby improving safety in cargo handling domain.

Research Elements to be Chosen by You as a Participant

  1. Character Traits Questionnaire MBTI: Identifying Character Traits | 15 min.
  2. Qualitative Interview:  Focused interviews to clarify communication preferences | 30 min.

Participate Now

Qualitative Interview ICHCA Connections | 30 min.
Character Traits Questionnaire | 15 min.

Value of Your Contribution

Your voice is vital. By contributing to this research, you will directly influence how ICHCA will tailor communication, improve readability that leads to your swift actions and make the industry safer.

No time?

Share this page [ ] within your HSSE and Quality network. Every voice contributes.

Let’s rewrite the narrative, ensuring communication in the HSSE and Quality domain is heard and deeply resonated.

Warm Regards,

Jeanette A.M. Krijnen
Master’s Marketing student
University of Salford

Research Snapshot


  • Starting: 2024.
  • Finishing: End 2024.

Research Integrity

All participants will be treated with due respect and consideration. Affiliated with the University of Salford, the study adheres to the principles of research ethics, thereby ensuring clarity and protecting participants’ rights.

To maintain transparency and inclusivity, it should be noted that no raw data will be made available to the ICHCA organisation or any other organisation. Should there be any queries about the methodology or conduct of the research, please direct them to the researcher via email:

Expected Outcomes

  • A blueprint for tailoring messages to safety audiences to their preference
  • Deep insights into effective communication strategies that foster personalisation and sustain professional relationships
  • Recommendations on fine-tuning messaging strategy for improved engagement in the safety cargo handling domain

Personality Traits

MBTI is a renowned psychological theory and methodology that categorises individuals into types with character traits:

Jung noted that individuals engage in two fundamental mental processes: Perceiving, which involves gathering information, and Judging, which entails making decisions and drawing conclusions based on that information. These processes form the core dichotomies in Jung’s theory of personality traits.

These dichotomies result in four distinct character traits of mental activity: Sensing and Intuition, which pertain to how information is gathered (referred to as the Perceiving function), and Thinking and Feeling, which relate to decision-making and conclusion-drawing (referred to as the Judging function). The MBTI traits reflect individuals’ natural preferences in these aspects of personality, accounting for inherent differences between people. Preferences are neither right nor wrong; they simply reflect how individuals interact and develop their personality traits over time, influenced by their environment and personal choices.

More about MBTI can be found on their official website: MBTI

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