Contact ICHCA Secretariat:
Contact Researcher Jeanette Krijnen:

Value Safety Communication? Participate in This Independent Research.

Dear Valued ICHCA Member and HSSE & Quality Professional,

ICHCA is committed to serving professionals in the HSSE & Quality domain with profound and resonating safety communication. We are excited to inform you about an independent research initiative in partnership with the researcher Jeanette Krijnen at the University of Salford in Manchester.

The aim

This essential qualitative study focuses on optimising the design of safety messages for occupational safety and health officers (OSHOs), tailoring them according to this specific audience’s preferences to influence safety in cargo handling positively.

We invite you to participate in this pivotal study, which promises to significantly contribute on how safety communications are conceived across your industry.

Every safety message counts. But how to optimise safety communication?

Understanding and Matching Mind Processing Style and Safety Message Style

The objective of this research is to investigate how to tailor safety communication to optimally resonate with the preferences of Occupational Safety and Health Officers (OSHOs) in the cargo handling industry to improve readability and safety. The study has two main goals:

  1. Uncover Communication Design Preferences
    To identify and understand the specific communication design preferences of the target audience.
  2. Align Message Design with Cognitive Processing Styles
    To investigate whether the identified message design preferences correspond with the mental processing styles that OSHOs use
    for handling information and making judgments, ensuring alignment between mind and message style.

Invitation to Contribute

We welcome worldwide contributions from ICHCA members and individuals involved in OSH operational/tactical and strategic roles. Whether you are on the front managing day-to-day safety tasks or engaged in the strategic planning of OSH policies, your insights are invaluable.

What Can You Expect as a Participant

  1. Qualitative Interview Online
    Semi-structured interview discussing communication design preferences, including examples the researcher shares online | 30 min.
  2. MBTI Questionnaire
    Identifying Mental Processing Styles | 15-20 min.

Join and Support the Research Initiative

Your expertise and experience are crucial. We kindly ask you to sign up via to participate, and the researcher will contact you.

Why Your Participation Matters

  • Make a Difference – Influence research that shapes safety communication in the OSH domain by giving your specific insights.
  • Enhanced Readability – Help create safety messages that are clearer and more aligned with the processing styles of professionals in the field.
  • Advance Safety – Develop more effective safety messaging strategies to affect safety in the cargo handling domain positively.

Sign Up And The Researcher Will Contact You:

Research Snapshot


  • Starting: Second Quarter 2024
  • Finishing: Fourth Quarter 2024

Research Integrity

Affiliated with the University of Salford, the study adheres to the principles of research ethics, thereby ensuring clarity and protecting participants’ rights. Participants will be treated with due respect and consideration.
After completion of the study, the outcomes will be shared with the ICHCA organisation, its members, and the research participants on request.  Should there be any queries about the methodology or conduct of the research, please direct them to the researcher via email:

Expected Outcomes

  • Deep insights into how to tailor resonating safety messages that support readability for Occupational Safety and Health Officers
  • A blueprint for tailoring messages to safety audiences to their preference
  • Recommendations on fine-tuning messaging strategy for improved engagement in the safety cargo handling domain


MBTI is a renowned psychological theory and methodology based on Carl Jung that categorises individuals into types with character traits, including mental processing styles.

Carl Jung was a Swiss psychiatrist whose theories on psychological types laid the foundational concepts that were later developed into the Myers-Briggs Type Indicator (MBTI) by Isabel Briggs Myers and her mother, Katharine Cook Briggs. He noted that individuals engage in two fundamental mental processes:
Perceiving involves gathering information, and Judging entails making decisions and drawing conclusions based on that information. These processes form the core dichotomies in Jung’s theory of personality traits.

These dichotomies result in four distinct character traits of mental activity: Sensing and Intuition, which pertain to how information is gathered (referred to as the Perceiving function), and Thinking and Feeling, which relate to decision-making and conclusion-drawing (referred to as the Judging function). The MBTI traits reflect individuals’ natural preferences in these aspects of personality, accounting for inherent differences between people. Preferences are neither right nor wrong; they simply reflect how individuals interact and develop their traits over time, influenced by their environment and personal choices.

More about MBTI can be found on their official website: MBTI

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